Matt Deegan: "Radio's Relentlessness"
The latest radio audience figures in the UK are out and there’s lots to be cheery about. First, radio listening is up, with total weekly reach increasing by nearly half a million listeners - resulting in 89% of the population tuning into linear broadcast radio each week. AM and FM radio listening has now dropped to its lowest level ever - just 27.0% of time spent listening. Indeed, its now fallen behind online radio which accounts for 27.8% of listening. DAB Digital Radio continues to provide the bulk of consumption at 42.6%. I also think the investment - in the content, marketing and distribution - of DAB stations has also helped super-charge the success of these brands on smart-speakers too - a platform which now delivers 60% of that internet listening.
(Matt Deegan) Read more